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About  Us

About Social Idea

At Social IDea,we help our clients from new start-ups to established businesses: charter new heights by generating digital marketing ideas & strategies that puts our clients’ brands, reputation and businesses upfront.

We have a very clear mission to provide professional guidance for our clients; to increase their brand visibility while constantly bringing them new customers and generating sales growth on a professional level. Going above and beyond with our specialities in SEO, Web Development, Social Media Marketing, Lead Generation & Conversion Optimization: we build our Pride on transparency with our clients & delivering impactful results.

In a saturated world where internet is business and everything is press and go; Social IDea would like to be different in that it genuinely cares about its people, clients, community and environment. We are all about helping others succeed and innovate!

Our Anchor

Social Idea is supported by a team of professionals from diversified background and skills in various industries; who will bring to the table, added value for any of Social Idea’s clients. Clients consult with us to leverage on our expertise in bringing online marketing, brand engagement & visibility, lead generation and increasing revenue for them. 

Robert Nichols

Director of Performance Marketing

Robert Nichols majored in hospitality & travel management, but his interest lie within digital world of Internet marketing. Ever since the evolution of Internet and digital marketing in its heyday: Robert has disciplined himself towards learning the ropes of digital marketing and mastering diverse skills, in this constantly evolving field. Back in 2003, there were not any platforms for a then beginner like him. Originating from PA, USA, Robert is a self -starter, life long learner and developer in the field of performance marketing. He gained great experience in the USA, working with multiple organisations on their early phase of performance marketing before moving on to Singapore.

Robert’s previous role in performance marketing involved him working with international leading brands across Asia Pacific such as OCBC, Starhub, Dulux, Essilor, Property Guru, Mediacorp and more.

His vast expertise in the complex fields of Search Engine Optimisation, Web Design Philosophy, Social Media Ad Campaign Management and Keyword Research and Analysis; has gained the respect of every organisation he has worked with.

By keeping ahead of technologies and advances in digital media, Robert brings valuable asset and in-depth knowledge of cutting edge industries with his years of invaluable experience. A leader in his field, he is the strategist guy who brings innovation and structure into our systems.

Lina Roseli

Lina Roseli

Director of Operations & Creatives

With over 20 years hands-on experience in senior management role across vast industries in the region and USA, Lina leads our operations and creative department. Not afraid of taking on challenging tasks and executing creatives outside the conventional, this visionary influencer, is key to formulating and implementing strategic marketing plan online as well as offline; interpreting it into big ideas and success stories. She has worked with many underperforming businesses and turned them around to achieve optimal targets. This is Lina’s passion, she likes the adrenaline rush of new projects and seeing them through completion. Her nurturing ways and killer instints on what is a hero or a zero, makes her a force of nature in her field.