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I’m constantly impressed with how small to midsize e-commerce companies do so much with so small. These tiny teams must be shrewd, nimble and decided to work harder and smarter than their opponents.

Having said that, sometimes they want a little help because even on the most up-to-date e-commerce sites, things occasionally go awry.

When you need to move quickly to put out (or stop) a significant fire and preserve your bottom line, it helps to be able to bring in the experts, and this is where a consultancy can deliver immense value.

Instantly build and mend large sections of back-end code

Imagine this scenario. It’s weeks until Black Friday, the start of the year that brings in greater sales revenue than any other time of year. All of a sudden, a new product line becomes available from the distributor several weeks earlier than intended. It is a popular product and could boost your company’s profit margin considerably. However, that can not happen until a fully functioning product page is incorporated into the site.

For a small e-commerce business, a group of one or two staff programmers may not have the ability to build out a brand new section of the site in such a brief quantity of time and execute all the necessary testing and debugging to ensure it won’t glitch once it is being used by clients.

The group of developers at an e-commerce consultancy can make a difference since it has the capacity and the expertise to deal with large scale, quick-turnaround jobs. Consultancies have a tendency to see similar jobs over time, so a solution for a single client can inform how the adviser team believes about another customer’s recent challenge. Normally, advisers also have a number of platforms at their disposal that they can leverage to satisfy a client’s particular need.

Leverage data to obtain insights on consumer shopping habits

When profit margins appear to be shrinking, a thorough analysis of information — especially website consumer and sales data — could make a big difference. Lots of big companies have budgets for data scientists and the technical resources that are required to get a robust analysis.

Smaller firms, on the other hand, are usually better served by hiring a consultant team to creatively put data to work and ascertain how to get value out of it. Knowing where to start can be the toughest thing. Toward that end, a consultancy will help clients determine what data to examine, what data to collect and what tools to use.

Generally, the more information you have, the more you may understand your clients and cater to them. A highly effective way to increase sales is to personalize their shopping experience depending on the insights you gather about their customs. A consultant team can help decipher the insights and translate them into actionable changes to be made in the material, the user interface, the back-end code, etc. so that user bottlenecks are removed and sales can grow.

Navigating security risks

With data set comes a little danger. A growing number of retailers are increasingly making their way into the news due to information breaches, which have led to hackers getting access to sensitive, potentially identifying client info. Worse yet, data breaches can result in stolen payment information along with legal actions against retailers whose data security measures were not quite strong enough.

Again, a consultancy can provide valuable guidance to clients when it comes to storing customer data safely and encrypting it since you’re collecting it. You want to be certain you’ve taken every precaution to ensure your brand is not the next one from the information for the wrong reasons.

Taking the first step in employing a consultancy could be daunting, especially for e-commerce companies that have assembled themselves from the bottom up. However, the effort and the investment are well worth it — leveraging a consultant team’s expertise to produce customers’ shopping experience more participating pays dividends you’ll reap for a long time to come.